National Bonds, the UAE’s leading Sharia-compliant savings and investment firm, has reported a sharp increase in digital engagement following the relaunch of its mobile app, marking a significant milestone in its digital transformation strategy.
Three months after the app’s relaunch, the company saw a 67% jump in regular savers, compared to the preceding quarter, alongside a 149% surge in fixed-term savings plans. The updated app also helped drive a 31% increase in new customer acquisitions, a 40% growth in sales, and a 31% rise in total transactions.
The surge in adoption comes amid growing demand for frictionless, tech-enabled savings tools across the UAE’s digitally savvy population. National Bonds announced that the new version of its app features a more intuitive user interface, enhanced navigation, and built-in financial tools that enable customers to track their savings portfolios, project profits, manage term plans, and directly connect with relationship managers.
“This growth in digital adoption is more than just a trend; it’s a powerful validation of our customer-first strategy,” said Rehab Lootah, Deputy Group CEO of National Bonds. “We’re helping individuals take greater control of their financial futures with intuitive, secure, and inclusive tools that reflect both our innovation priorities and the UAE’s broader digital and AI vision.”
The app overhaul aligns with the UAE’s ongoing push to drive digital transformation and responsible AI adoption across the financial services sector. National Bonds’ renewed focus on AI-powered, user-centric experiences positions it to capitalize on the growing market demand for personalized and accessible financial solutions.
The firm’s continued investment in digital tools aims to promote long-term financial inclusion and empower UAE residents to build savings habits through innovative, secure platforms.
–Input WAM
