OK Mobility, the global mobility platform, is scaling up its presence in the United Arab Emirates through a major retail and service expansion across key urban and airport locations in Dubai and Abu Dhabi. The move is part of a long-term strategic partnership with Transit Auto Rental, a subsidiary of Ghassan Aboud Group, which with a track record of over 30 years in the UAE and diversified conglomerate with deep roots in automotive, logistics, hospitality, and digital commerce sectors.
OK Mobility now operates from several high-footfall locations, including Mall of the Emirates, City Centre Deira, and Sports City in Dubai, as well as the Grandiose hypermarket in Abu Dhabi’s Corniche area. The company also provides personalized Meet & Greet services at Dubai International Airport, which was the busiest airport in 2024 with over 92 million passengers, and Abu Dhabi International Airport saw record-breaking growth with 29 million passengers.
The expansion comes at a time when the UAE is experiencing a sharp increase in inbound and domestic travel. According to official figures, Dubai welcomed over 19 million tourists in 2024, while Abu Dhabi drew more than 5 million visitors. These surging numbers reflect growing demand for modern, flexible, and customer-centric mobility solutions, not just from tourists but also from residents and business travelers looking for convenience and variety in how they get around.
Maher Aboud, CEO of Ghassan Aboud Group, assured that “This partnership represents a natural synergy between Transit Auto Rental’s key capabilities and growth ambition with OK Mobility’s aspirations as part of its marketing strategy in the Middle East. We both share the same approach: listening to the market, providing innovative solutions that generate value, and driving long-term sustained growth.”
For his part, Othman Ktiri, CEO of OK Mobility, has described this agreement as “the perfect collaboration to enter such a demanding and dynamic market.” An alliance that, he assures, “demonstrates the strength, quality and international recognition that the OK Mobility brand already has worldwide and represents a key step forward in our company’s roadmap towards global leadership.” Additionally, he wanted to highlight that “United Arab Emirates is establishing itself as a strategic development and progress hub. A vision that fully aligns with our goal of boosting the mobility of the future with the highest standards of excellence.”
In the words of Husam Abuamer, General Manager of Transit Auto Rental: “We are delighted about the new horizons that are opening up thanks to this partnership. Our clients benefit from the extensive experience of both companies and a whole range of new and innovative mobility solutions which are already at their disposal.”
Looking ahead, both OK Mobility and Transit Auto Rental plan to continue expanding their footprint in the region, with new services and innovations in the pipeline aimed at enhancing the overall user experience and contributing to the UAE’s broader smart mobility goals.
