In a region where ambition and innovation shape everyday life, Shelina Jokhiya has carved out a niche that blends practicality with wellbeing. As the Founder of DeCluttr Me, the first licensed professional organising service in the GCC, Shelina has transformed a lifelong passion into a thriving business that is helping people find clarity and calm in an increasingly chaotic world.
From Law to Life’s True Calling
Born and raised in the UK, Shelina discovered her natural talent for organisation at a young age, spending hours arranging cassette tapes, CDs, DVDs, and even her prized Madonna collection into intuitive systems.
Teachers praised her neatly organised files, but professional organising wasn’t a recognised career path at the time. Encouraged to pursue a traditional field, she studied law and went on to work as a solicitor in London and Dubai, holding positions at leading companies including Bertelsmann and Emirates.
Despite a successful legal career, Shelina felt unfulfilled. In 2013, she took a leap of faith and founded DeCluttr Me, introducing the GCC to a concept that was still largely unknown in the region: professional organising.
Building a Movement Beyond Clutter
What started as a passion project quickly evolved into a pioneering service. DeCluttr Me supports individuals, families, and businesses in creating simple, sustainable systems for their homes, offices, and digital spaces.
To extend her impact, Shelina launched the DeCluttr Me podcast, which ran successfully for several years and built a loyal following across the region. She also authored her first book, Can You Find it in Five Seconds?, offering readers practical tools to organise their spaces and minds more effectively.
More Than Organisation
Shelina’s work goes far beyond decluttering physical possessions. Over the years, she has guided hundreds of clients across the GCC, the UK, and beyond, helping them reclaim not just their spaces but also their peace of mind. She works with individuals facing stress, anxiety, and other mental health challenges linked to clutter, and has increasingly supported women navigating ADHD and perimenopause. Her approach blends empathy with expertise, creating environments that restore focus, balance, and motivation.
Looking Ahead
With over two decades in Dubai and an ever-growing international client base, Shelina continues to expand her influence as a thought leader in the organising and wellness space. DeCluttr Me is not just about tidying homes; it is about reshaping lives. By building systems that last, Shelina empowers people to live with greater clarity and purpose.
In a world that never stops moving, Shelina Jokhiya has shown that sometimes the path to progress begins with a pause, a plan, and the courage to create space for what truly matters.
