In a strategic move that underscores the UAE’s push toward digital transformation, Emirati-founded startup iReserved has officially launched its smart lifestyle booking platform, targeting the region’s premium hospitality sector. The platform, which is live on September 15, aims to redefine how high-end venues manage reservations, engage guests, and optimize profitability through data-driven tools.
Positioned at the convergence of hospitality, technology, and consumer experience, iReserved offers a B2B2C solution tailored for upscale restaurants, lounges, beach clubs, and nightlife destinations. Its core features include interactive floor plan booking, secure payments, real-time availability, and a customizable promotions engine, all backed by analytics designed to reduce no-shows, upsell premium spaces, and drive off-peak revenue.
“We built iReserved to solve real challenges faced by high-end venues,” said Rashed Bin Haider, Founder and CEO. “From underutilized premium spaces to disconnected customer data, our platform empowers venues to operate smarter while giving guests more control over their experience.”
The launch comes at a time when the UAE is doubling down on its ambitions to become a global hub for tourism, luxury experiences, and tech entrepreneurship. With Dubai and Abu Dhabi as its initial rollout markets, iReserved plans to expand into Saudi Arabia, Qatar, and Bahrain, followed by key hospitality hubs in Europe, Asia, and North America.
The mobile app, available on both iOS and Android, introduces a tech-forward booking experience for users, offering personalized discovery and seamless reservations. For venues, the platform functions as a centralized operational and marketing tool, enabling campaign management and performance tracking in real time.
Built entirely in the UAE by local developers, iReserved aligns with the country’s broader vision for smart city infrastructure and homegrown innovation. Its scalable model is designed to support the evolving needs of the region’s luxury hospitality economy, which continues to attract global investment and rising consumer demand.
The launch of iReserved reflects a broader trend in the hospitality sector where data, personalization, and operational efficiency are becoming central to competitive advantage. As venues seek to differentiate in a saturated market, platforms like iReserved offer a blueprint for tech-enabled growth.
With the UAE’s tourism sector projected to contribute over AED 280 billion to GDP by 2028, and digital adoption accelerating across industries, iReserved’s entry could mark a pivotal shift in how premium hospitality is delivered and scaled in the region.
