Meedaf, a financial services platform based in Abu Dhabi Global Market (ADGM), has announced a strategic partnership with InDebted, a global leader in AI-powered collections technology. The collaboration includes an investment in InDebted’s UAE entity, aimed at bolstering its footprint across the Gulf region.
The agreement brings together Meedaf’s extensive regional networks and financial sector expertise with InDebted’s technology-driven, customer-centric approach to debt collection. The companies say the partnership is designed to accelerate InDebted’s expansion in the UAE and broader GCC markets, with a focus on reshaping how organisations support financial wellbeing.
InDebted, which officially entered the UAE market in March this year, currently serves a growing client base that includes consumer lenders, fintechs, and Buy Now, Pay Later (BNPL) providers. With the support of Meedaf, the company plans to deepen its reach into key sectors such as banking, financial services, telecommunications, and even government entities. Part of the strategy involves establishing a dedicated regional hub in the UAE to support this growth.
Engineer Abdulla Abdul Aziz AlShamsi, Managing Director and CEO of Meedaf, said the partnership reflects the company’s mission to reshape the financial landscape in the Gulf.
“Meedaf is committed to building partnerships that transform the financial services landscape in the UAE and the wider GCC. Our collaboration with InDebted brings together deep local knowledge with cutting-edge global expertise in debt resolution. Together, we will provide financial institutions and their customers with solutions that are not only more efficient, but also empathetic and empowering, helping individuals regain control of their financial wellbeing while fostering sustainable growth across the sector,” AlShamsi said.
InDebted’s founder and CEO, Josh Foreman, highlighted the strategic value of the UAE market and the growing need for cross-border, tech-enabled debt solutions.
“Debt often crosses borders and creates complexities that many providers are unable to address. InDebted’s global reach uniquely positions us to meet these challenges and deliver meaningful solutions to organisations throughout the GCC. This partnership with Meedaf is particularly significant, as the UAE represents a distinctly dynamic market. By combining our AI-powered solutions with Meedaf’s market expertise, we will set a new benchmark for debt resolution that prioritises dignity, choice, and positive outcomes for consumers and businesses alike,” Foreman said.
The collaboration marks Meedaf’s second major strategic move this year. Earlier in 2025, the platform launched a joint venture with Brink’s to enhance cash and valuables management services for UAE-based financial institutions.
InDebted, founded in Australia in 2016, has grown into a global player in the collections industry, known for its innovative, AI-driven solutions that aim to make debt recovery more humane and effective.
