Dubai Duty Free, one of the world’s largest single airport retail operators, has made global history by becoming the first airport retailer to receive the Certified Autism Center™ (CAC) designation from the International Board of Credentialing and Continuing Education Standards (IBCCES).
This achievement is part of a broader initiative that officially makes Dubai a Certified Autism Destination. Dubai Duty Free now joins Dubai Airports and Emirates Airlines, which were previously certified by IBCCES, positioning the city as a global leader in inclusive travel.
What Makes Dubai a Certified Autism Destination?
- Dubai Duty Free, Dubai Airports, and Emirates are now Certified Autism Centers™.
- The combined certifications contribute to Dubai being recognised as a Certified Autism Destination.
- This status reflects the city’s commitment to making travel accessible, safe, and comfortable for autistic and neurodiverse individuals.
What the Certification Means for Dubai Duty Free
- More than 4,800 employees across concourses, terminals, and back offices completed autism-specific training.
- The training, completed in just 26 days, saw an impressive 98.76% participation rate.
- Staff are now equipped to support individuals with autism or sensory sensitivities during their airport shopping experience.
“It is an honour to receive this certification from IBCCES. This milestone is a testament of our commitment to delivering inclusive service to our diverse customer base. It aligns with Dubai Duty Free’s broader efforts to enhance accessibility and inclusivity across our operations. This achievement reinforces the organisation’s belief that travel should be a safe and welcoming experience for everyone,” shared Ramesh Cidambi, Managing Director, Dubai Duty Free.
Key Features of the Autism-Friendly Initiative
Sunflower Symbol for Hidden Disabilities
- The globally recognised sunflower symbol identifies travellers with hidden disabilities.
- Travellers wearing a sunflower lanyard can receive discreet assistance.
Staff Awareness and Accessibility
- Employees wear sunflower pins to show they are trained to assist neurodiverse customers.
- Dedicated counters display the sunflower symbol for easier access.
- Each shift includes a trained “Autism Champion” to ensure consistent service.
Sensory Kits
- Sensory kits are available for travellers who need additional support during their airport journey.
Areas of Focus
- Awareness and identification
- Communication and transaction support
- Consistent service delivery
- Empathy and respect for people with developmental or sensory differences
“These practices are a significant step in making Dubai Duty Free a more inclusive and supportive space for all travellers. We are happy to introduce measures that not only foster awareness but also provide meaningful support to individuals and families navigating hidden disabilities,” shared Ramesh Cidambi.
Broader Community Impact
Dubai Duty Free will also act as a strategic partner at the upcoming 7th edition of the AccessAbilities Expo, the region’s leading event focused on improving the lives of people with disabilities. Through the Dubai Duty Free Foundation, the organisation continues to support People of Determination and promote inclusion across the community.
