Timetrade Investments, the world’s first specialized asset manager for luxury watches, has established its first strategic base in Nad Al Sheba, Dubai, expanding its European operations into the UAE as part of a broader global strategy.
With over a decade of documented performance in managing portfolios of high-end timepieces from brands such as Rolex, Patek Philippe, and Audemars Piguet, the firm aims to position luxury watches as a recognized investment class for high-net-worth individuals and institutional investors.
The global luxury watch market is projected to grow at 5% annually through 2030, reaching a market value of $2.2 billion, according to research firm MarkNtel Advisors. Timetrade’s entry into the UAE aligns with this growth trajectory and the country’s status as a leading wealth hub.
Daniel Niels Nielsen, Founder of Timetrade Investments, highlighted the investment appeal of luxury watches in the current economic climate. He noted that the company’s portfolios have delivered stable, risk-adjusted returns amid stock market volatility and inflation, with values increasing by 300% since 2019 for low- to mid-risk profiles.
The company offers two investment models: Ongoing Invest, which focuses on active trading and shorter liquidity horizons, and Stack Away Invest, a long-term strategy aimed at steady asset appreciation. Both models emphasize full ownership, digital transparency, and documented performance.
The UAE, home to more than 86,000 millionaires and 23 billionaires according to New World Wealth, represents a strategic market for Timetrade’s global expansion. Nielsen cited the country’s concentration of wealth, purchasing power, and openness to alternative investments as key factors in the decision.
Timetrade’s move into the UAE marks the beginning of its effort to establish luxury watches as a globally recognized asset class for private and institutional investors.
