Dubai shone bright on October 26 as Armaf, the globally renowned fragrance brand, launched its latest creation — Armaf Club de Nuit Bling — with a grand event titled “The Legacy in Light.” Held beneath the iconic Ain Dubai on Bluewaters Island, the celebration brought together over 300 creators from 100 cities, marking a milestone moment for the brand’s global community.
The evening dazzled guests with golden-themed décor, breathtaking drone displays, and immersive installations combining scent, sound, and light. The highlight of the night was the official announcement of Ebraheem Al Samadi — entrepreneur, Dubai Bling star, and modern Dubai icon — as the face of Armaf Club de Nuit Bling. His dramatic entrance through a split LED wall illuminated in gold perfectly captured the fragrance’s essence of confidence and charisma.
Speaking about his collaboration, Ebraheem Al Samadi said, “Armaf represents what Dubai stands for – ambition, artistry, and the courage to dream big. Armaf Club de Nuit Bling is not just a fragrance; it’s an emotion captured in light. To be part of this legacy is deeply personal, because it mirrors the journey of every dreamer who made this city their canvas.”
Building on the success of the Club de Nuit Intense line, the new Club de Nuit Bling continues Armaf’s legacy through a scent that embodies elegance, modernity, and individuality. Its radiant, jewel-like bottle reflects the brilliance of Dubai, offering a luxurious olfactory experience for men and women who live boldly and unapologetically.
The launch also introduced the Armaf Timeless Collective, bringing together international creators in fashion, beauty, and lifestyle for a shared celebration of creativity and identity. Guests explored “The World of Bling,” a multi-sensory space of mirrored corridors, orchestral light shows, and immersive fragrance experiences. The evening concluded with a dinner overlooking the Dubai skyline, symbolizing Armaf’s evolution from a regional name to a global fragrance phenomenon.
Nayana Tharoor, Global Head of Marketing at Armaf, shared, “The Legacy in Light is not just an event – it’s a declaration of who we are and where we’re headed. With Ebraheem Al Samadi, we found a partner who embodies our spirit: fearless, refined, and deeply connected to culture. This moment celebrates Armaf’s evolution from a fragrance brand into a storyteller of experiences.”
She added that the event marked a key milestone in Armaf’s global journey: “We wanted to build more than a launch – we wanted to build a movement. This gathering of creators, celebrities, and visionaries reflects Armaf’s growing influence as a brand that builds communities around passion, aspiration, and authenticity.”
The celebrations continued at Beautyworld Middle East 2025, where Armaf unveiled “A Space Between Time,” an avant-garde installation featuring anti-gravity perfume displays and laser-refracted light to illustrate the connection between time, fragrance, and memory. Al Samadi also made an appearance for exclusive meet-and-greets.
Gautham Siyal, Executive Director of Armaf, stated, “Our goal has always been to elevate fragrance beyond a product, to make it a cultural statement. Armaf Club de Nuit Bling and The Legacy in Light embody this philosophy. We are proud to see Dubai become the epicenter of this global celebration.”
He added, “What makes this launch historic is not just its scale, but the sentiment it evokes. Every light, every note of music, every drop of fragrance was designed to reflect the relentless pursuit of excellence that defines the Armaf name.”
With The Legacy in Light, Armaf transformed a fragrance launch into a celebration of creativity, culture, and connection — reminding the world that true legacy lies not in the past, but in the brilliance we carry forward.
