The 1 Billion Followers Summit has announced a strategic partnership with global content creator MrBeast (Jimmy Donaldson) to launch the “1 Billion Acts of Kindness” campaign — the largest global social movement led by content creators, designed to promote kindness and socially impactful content.
The initiative is supported by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Varkey Foundation.
The campaign will officially launch on 7th November 2025, inviting content creators worldwide to collectively create one billion acts of kindness within their communities, unifying individual efforts into a global movement.
Content creators can participate by submitting a video highlighting their social impact initiatives and the positive outcomes for their communities. Activities can range from local volunteering to supporting global causes.
Submissions will be accepted until 1st December 2025 via the official registration form at https://www.1billionsummit.com/mrbeast.
Following evaluation, the top 10 content creators with the most impactful acts will be announced at the 4th edition of the 1 Billion Followers Summit, scheduled from 9–11 January 2026 in Dubai.
During the Summit, MrBeast will reveal the selected creators and strategic partners, who will collaborate with him and his team to implement acts of kindness with a global reach. This collaboration will be documented through multiple videos shared on MrBeast’s platform.
The campaign includes a wide variety of initiatives such as volunteering for the elderly, supporting the homeless and People of Determination, providing social services, raising awareness for social causes, conducting donation drives, planting trees, and more.
All submissions must include the hashtags #1BKindness and #1BillionSummit, and will be evaluated by the 1 Billion Followers Summit, MBRGI, the Varkey Foundation, and Beast Industries. Selection criteria focus on authenticity, storytelling, creativity, and positive community impact.
“We’ve shown that social impact content has the power to change the world — and we’re only just beginning. Through this partnership, we’ll accelerate our mission to empower children in need and inspire a kinder, more compassionate world,” said Jeff Housenbold, CEO of Beast Industries.
Sunny Varkey, Founder of the Varkey Foundation, said, “Education is the greatest gift we can give — it transforms lives, families, and entire communities. Through this campaign, we want to celebrate stories of kindness and compassion, and showcase the many imaginative ways education can open doors, create hope, and expand opportunity.”
Alia Al Hammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, said, “Through the partnership to launch the 1 Billion Acts of Kindness campaign, the 1 Billion Followers Summit seeks to harness the power of content for major humanitarian causes. This aligns perfectly with the Summit’s mission and belief that social-impact content creators have the power to drive tangible positive change.”
She added, “A partnership between the 1 Billion Followers Summit and MrBeast, with support from MBRGI and the Varkey Foundation, the campaign is a call for unity. It rallies people behind a global movement led by content creators to spread kindness, generosity and solidarity, creating real change that empowers communities and inspires hope.”
Al Hammadi emphasized that launching the campaign at the 4th edition of the Summit will build momentum, inspiring millions of creators and followers to transform individual acts into a worldwide movement, proving that even simple acts of kindness can spark profound change.
The campaign leverages the Summit’s growing influence, which is the world’s largest gathering of content creators. In 2025, the Summit hosted influencers with over 2.3 billion followers, making it an ideal platform to support the 1 Billion Acts of Kindness initiative.
(Inputs from WAM)
