ruya, the UAE’s pioneering digital Islamic community bank, has named Zypl as the winner of the inaugural Cred-AI-bility Challenge, held in partnership with Ignyte, the region’s leading global digital start-up ecosystem. The competition highlighted startups that leverage artificial intelligence (AI) and alternative data to develop fairer, more inclusive credit assessment models.
Launched earlier this year, the initiative challenged participants to develop ethical, AI-based credit scoring frameworks using data points such as mobile transactions, e-commerce activity, and utility payments—offering a path toward financial inclusion for underserved populations.
Zypl stood out for its synthetic data engine, which creates “smart” outlier datasets to strengthen AI model performance without compromising privacy. The company’s solution enhances accuracy across credit classification and forecasting while ensuring compliance with data protection standards.
“At ruya, we believe financial inclusion is a cornerstone of community empowerment,” said Christoph Koster, CEO of ruya. “Zypl’s AI solution aligns perfectly with our vision of using innovation and ethics to reshape how creditworthiness is assessed.”
As part of its prize, Zypl will collaborate with ruya on a proof of concept, with potential for future integration into the bank’s systems.
“We don’t just rely on existing banking data,” added Azizjon Azimi, Founder & CEO of Zypl. “Our synthetic data generation creates realistic ‘what-if’ scenarios that help AI models detect risks earlier and reduce bias — resulting in smarter, fairer decisions.”
The challenge, hosted under Ignyte’s digital economy initiative, also emphasized the UAE’s ambition to become a hub for responsible fintech innovation and AI-led financial inclusion.
