In a celebration of national pride, contemporary elegance, and Emirati identity, UAE-born luxury brand Minimalist has unveiled a special-edition timepiece for Eid Al Etihad, designed in collaboration with Emirati influencer Moza Alameri. The launch blends cultural symbolism with modern sophistication—an aesthetic that Minimalist has come to define with its signature Arabic numeral dials and understated luxury.
The limited-edition Moza Alameri Watch captures the confident spirit of the modern Emirati woman through a sleek, minimalist design elevated with cultural nuance. A deep burgundy dial sits at its centre, paired with refined mesh straps that balance tradition with contemporary elegance. It’s a piece that feels bold yet effortless—an everyday expression of identity that remains rooted in Minimalist philosophy that simplicity is beauty.
“For us, creating this timepiece for National Day was a moment of pride,” said Ahmad Yousuf, Founder of Minimalist. “It embodies the UAE’s values of unity, resilience, and strength while staying true to the clean, refined design language Minimalist is known for. Working with Moza Alameri, who represents the essence of modern Emirati confidence, made this collaboration truly special.”
Moza’s influence is unmistakably woven into the design. Her aesthetic — elegant, poised, and deeply connected to her heritage — complements the brand’s vision of crafting accessories that speak quietly yet meaningfully. The result is a watch that feels personal, purposeful, and distinctly Emirati.
The special edition is available across Minimalist’s UAE boutiques, including Mirdif City Centre, Yas Mall, and Al Jimi Mall, as well as online through the brand’s official website. Each piece is designed and produced in the UAE — a detail that reinforces Minimalist’s commitment to elevating homegrown craftsmanship while celebrating the nation’s cultural identity.
As the brand continues to expand its presence, the Eid Al Etihad edition stands as a reminder of Minimalist’s roots: a dedication to thoughtful design, meaningful collaborations, and the belief that luxury lies not in excess, but in clarity, intention, and heritage.
