lululemon and its franchise partner Majid Al Futtaim are celebrating ten years of partnership in the Middle East with the opening of new stores and the regional launch of the Align No Line collection. A decade after the first lululemon store opened at Mall of the Emirates in 2015, the brand continues to grow its presence and inspire movement, wellbeing, and community across the region.
Since opening its first store, lululemon has expanded to 29 locations, supported by four e-commerce platforms across five markets. In that time, more than 5,000 community events have been hosted, from yoga in the park to large-scale fitness gatherings, creating spaces for people to connect through movement and wellbeing. The brand has also championed local talent through its ambassador programme, working with over 200 ambassadors across the region to build community connection and encourage active, purpose-led living.
To accommodate the continued and growing demand for the lululemon experience, Dubai’s flagship store in Mall of the Emirates has relocated to a larger space on the ground floor, offering an elevated guest experience with expanded services and experiential touchpoints. The new store’s official opening will take place on 11 December. This month will also see lululemon open its first Sharjah store. Located at Majid Al Futtaim’s City Centre Sharjah mall, the opening marks the brand’s debut in the Emirate and its 30th store in the Middle East.
Fahed Ghanim, CEO, Majid Al Futtaim Lifestyle, said: “Our partnership with lululemon is built on a shared belief that retail can be a force for good, a space that inspires people to move, connect, and live with purpose. What began with one store at Mall of the Emirates has evolved into an active regional community that reflects both lululemon’s global strength and the Middle East’s passion for wellbeing.”
“The strength of our partnership with lululemon over the past ten years has been driven by the brand’s deep resonance with the Middle East’s fitness culture. This success reflects the shared commitment of Majid Al Futtaim and lululemon to redefining the local athletic apparel landscape through transformative products and a unique, community-led approach.”
Sarah Clark, SVP, lululemon EMEA, said: “Together with Majid Al Futtaim, we’ve seen lululemon thrive across the Middle East – a region where people connect through movement, mindfulness, and community. Our partnership has been key to bringing lululemon’s purpose to life, and we’re excited to continue building on this momentum together.”
This year, lululemon is also celebrating 10 years of Align™ – the iconic franchise that changed the game in women’s athletic apparel. To mark this moment, lululemon has unveiled the Align No Line™ High-Rise Pant – a new take on the tight that started it all. Following its global debut earlier this year, the Align No Line™ High-Rise Pant will launch in the Middle East this month, bringing an exciting new style in the iconic Align™ franchise to guests across the region.
As lululemon and Majid Al Futtaim celebrate this 10-year anniversary milestone, the partners remain focused on delivering incredible products and experiences that continue to redefine movement and wellbeing in the Middle East.
Guests are invited to join the lululemon Mall of the Emirates store celebration on 11 December, 6:00pm–8:00pm. The event will include a live DJ, surprises, refreshments, and all the vibes.
