Source : WAM
PureHealth, the largest healthcare group in the Middle East, has announced the commencement of the pilot phase for “Nada,” an AI-powered service functioning as a secure digital assistant, designed to support physicians by capturing and organising clinical notes from medical conversations in real time.
The pilot has been introduced across selected PureHealth facilities as part of the Group’s initiatives to improve patient experience and enhance the recording and comprehension of clinical information, leveraging advanced artificial intelligence technologies while prioritising patient privacy, data security, and compliance with relevant regulatory standards in the Emirate.
Created specifically for clinical consultations, “Nada” allows physicians to dedicate their full attention to patients’ needs, following a human-centred care model that addresses even the most subtle requirements.
At the same time, the service reduces the need for manual note-taking and documentation during consultations, ensuring that medical records remain precise, comprehensive, and clinically reliable.
Shaista Asif, Group Chief Executive Officer of PureHealth, said, “Listening is the foundation of great healthcare. With “Nada”, we are strengthening the human connection at the heart of care by giving clinicians the freedom to truly engage with their patients. This is not about technology replacing human interaction, but about enabling it. By introducing “Nada” across our local and global hospitals, we are enhancing the patient experience at scale and reinforcing our commitment to delivering care that is attentive, accurate and deeply human.”
The pilot phase follows a rigorous, multi-stage evaluation and testing process across SEHA’s hospital network in the UAE, covering high-volume primary care settings, specialised services, and advanced tertiary hospital environments.
This pilot enables physicians and healthcare providers using “Nada” to cut down time spent on clinical documentation by more than 50%, reclaiming over two hours per clinician per day for direct patient care. The technology is distinguished by its accuracy in capturing complex medical terminology and local dialects, supporting more precise clinical documentation and enhancing the quality and continuity of patients’ medical records.
For patients, the advantages are clear and immediate. Consultations become more personalised and less transactional, allowing doctors to maintain eye contact, listen more attentively, and interact meaningfully. Patients benefit from clearer communication, fewer repeated explanations, and confidence that their concerns, symptoms, and care plans are accurately documented throughout their healthcare journey.
By integrating ambient AI that listens exclusively within consultations and structures medical information instantly, PureHealth is moving beyond conventional digitisation toward a new era of cognitive healthcare, where technology operates unobtrusively to support people rather than replace them.
The name “Nada” carries particular significance in Arabic, symbolising gentle presence, attentiveness, and calm clarity. In the context of healthcare, it reflects the principle of truly being heard, a core value of PureHealth’s patient-centred approach.
Through “Nada,” PureHealth demonstrates how advanced artificial intelligence can be responsibly incorporated into clinical practice to enhance patient experience, strengthen healthcare systems, and deliver meaningful, long-term benefits to communities.
