QNB Becomes First MEA Bank To Exceed $10 Billion Brand Value

QNB secures AAA brand rating as brand value Rises at $10.3 billion. Image Credit: Supplied
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QNB Group is the first bank in the Middle East and Africa (MEA) to exceed a banking brand value of over $10 billion, a significant milestone that was achieved through robust financial performance and enduring growth.

Brand Finance Journal’s 2026 Top 500 Banking Brands report indicated that QNB’s brand value surged $10.3 billion, with a 11 percent year-on-year increase. The success solidifies the status of QNB as the most valuable banking brand in the MEA region.

QNB also strengthened its position in the region to achieve a Brand Strength Index (BSI) score of 86, which allows QNB to maintain its AAA brand rating, one of the greatest awards given by Brand Finance.

QNB gained momentum on the international scene, shifting three notches to become number 36 in the ranking of the best banking brands in the world.

The Group has been ranked 244th most valuable brand in the world based on all industries, one place higher than its 2025 position in the Global 500 index, which is compiled of world leaders like Apple, Google, Amazon, and Microsoft.

The continued increase in brand value has been a result of increased customer confidence, investors, and stakeholders, which has strengthened the strategic orientation of QNB as an established financial partner in local, regional, and international markets.

The analysis conducted by Brand Finance emphasizes the long-term dedication of QNB to brand building as a competitive dimension, with a boost in investment in innovation, digital and technology-driven banking, green finance, inclusive finance, and impact-oriented programs in its growing global presence.

The most recent accomplishment also highlights the QNB as reaching its 2030 strategy, which is to enhance its position as a leading banking group in the Middle East and Africa, and create sustainable value to shareholders and clients.