Dubai’s retail landscape is increasingly evolving beyond traditional shopping, and HONOR is positioning itself at the forefront of this shift. The global AI device ecosystem company has concluded a hands-on photography masterclass at its Experience Store in Dubai Mall, reinforcing its strategy of turning retail spaces into immersive learning environments.
Titled Master the Light, the session brought together photography enthusiasts and mobile imaging hobbyists for a practical introduction to professional photography techniques, delivered through the lens of everyday smartphone use. The masterclass was led by professional photographer Mohamed Akram Bensaifi and centred on translating complex imaging concepts into accessible skills for daily creativity.
Bridging Professional Techniques And Everyday Photography
At the heart of the session was an exploration of how artificial intelligence is reshaping mobile photography. Participants were guided through real-world applications of advanced camera capabilities, learning how AI-powered features can improve clarity, colour, and speed when capturing images in dynamic environments.
A key focus was long-range image clarity, where attendees explored how high-resolution telephoto capabilities combined with AI-driven zoom can capture fine details from a distance without compromising image quality. The session also showcased cinematic colour features that let users apply film-inspired tones instantly, eliminating the need for post-production editing.
Another highlight was high-speed capture through a dedicated AI hardware shortcut, designed to help users capture spontaneous moments with greater precision. The feature demonstrated how fleeting expressions, movement, and candid scenes can be preserved with clarity, even in fast-paced settings.
Learning Through Live Application
The masterclass followed a structured learning journey that moved from technical understanding to live application. This approach allowed participants to immediately test newly learned techniques in a real retail environment, reinforcing confidence and creativity.
The experience concluded with an in-store Pro-Shot Challenge, where participants had a limited time to capture a standout portrait with the device. The challenge added an interactive element to the session and highlighted how quickly users could translate instructions into professional-quality results.
Redefining The Role Of Retail Spaces
By hosting a professional-level creative workshop within its Dubai Mall Experience Store, HONOR demonstrated a broader shift in how technology brands are approaching physical retail. Rather than serving solely as points of sale, such spaces are increasingly being positioned as centres for education, experimentation, and community engagement.
The initiative aligns with HONOR’s wider vision of empowering users through intelligent technology and accessible learning, while also reflecting changing consumer expectations around retail experiences in the UAE.
As brands continue to compete for attention in a digitally driven market, experiential education-led activations such as this are emerging as a key differentiator, blending commerce, creativity, and community under one roof.
