According to a report from TechCrunch on Tuesday, Meta Platforms will roll out new subscription plans through its apps, including Instagram, Facebook, and WhatsApp, in the next few months.
The report, by a Meta spokesperson, reported that the subscriptions are expected to “unlock more productivity and creativity” by offering paid users access to more features and expanded AI capabilities.
The recently acquired range of general AI agents under Manus will also be scaled as part of the subscription plans. Meta Platforms acquired Manus, a Singapore-based developer of AI agents, which had been established in China, for a value of $2 billion in December.
Meta may be hoping to reclaim a bit of the investment it spent so heavily on AI talent and acquisitions last year, even pre-Manus acquisition, with its new subscription plans.
Although Meta has been working on large language models under the umbrella of Llama, large language models have been open-sourced. It means that the overall access to Llama has been free, in contrast to the paid plans at AI leaders, such as OpenAI, Google, and Anthropic.
Additional features included in the paid plans at Meta might be complete access to its AI-generated short-form video experience Vibes, where users can create and remix AI-generated videos.
Meanwhile, Vibes has been free since it was launched in 2025; the new subscription model would allow free access to its basic version, with the possibility of paying to use other features.
The subscriptions will not be combined with Meta Verified, a paid product launched by the company in 2023 that provided content creators and businesses with a verified badge, 24/7 direct support, impersonation protection, search optimization, and so on.
Meta informed TechCrunch that it will listen to its user base and will receive feedback in the upcoming months when it rolls out subscriptions.
