Wio Bank PJSC, the Middle East’s leading digital financial platform, has announced a strategic partnership with Kibsons, the UAE’s homegrown fresh-food and e-commerce grocery retailer. The partnership combines Wio’s business and personal banking capabilities to support Kibsons’ fast-moving supply chain, while delivering added value and convenience for customers.
As part of the partnership, Wio is providing Kibsons with supply chain finance solutions, designed to support its operations and wider vendor ecosystem across import, distribution, retail and e-commerce. With a large and diversified supplier base, Kibsons plays a critical role in keeping fresh food moving efficiently across the UAE. Wio’s financing solution will help improve liquidity and cash-flow visibility across this supply chain, enabling smoother supplier payments and supporting the business as it continues to scale – without disrupting existing operations.
For Kibsons’ customers, the partnership introduces exclusive benefits for Wio Personal account holders. Until 30 April 2026, customers will receive 10% cashback on purchases made at Kibsons using their Wio card, up to a total of AED 2,500 per customer, offering a new way to reward everyday grocery spending.
Prateek Vahie, Chief Commercial Officer at Wio Bank PJSC, commented: “At Wio, we believe great partnerships unlock progress – for businesses, for communities, and for customers. Kibsons is a trusted, homegrown brand that sits at the heart of how households across the UAE access fresh food. By supporting their supply chain and vendor ecosystem with flexible financing, we’re helping strengthen a real‑economy network that millions rely on every day. At the same time, our cashback offer gives customers a simple, meaningful way to save on essential spending – reinforcing our mission to embed financial value into the moments that matter in people’s daily lives.”
Halima Jumani, CEO at Kibsons, said: “Fresh food is part of daily life for our customers, and we’re focused on embedding innovation and value into that everyday experience. Wio’s supply chain finance strengthens our operations and vendor ecosystem, enabling us to scale efficiently while maintaining the quality households expect. At the same time, the 10% cashback offers a practical, meaningful perk on weekly grocery spend. It’s a partnership that enhances how we operate behind the scenes while delivering tangible value to customers in their day-to-day lives.”
Alongside supply chain finance, Kibsons has also opened wider group accounts with Wio Business, reflecting a broader banking relationship that extends beyond a single solution. The partnership also paves the way for longer‑term collaboration, embedding more smarter financial experiences into everyday grocery journeys to help customers plan, save, and spend more easily over time.
The collaboration aligns with Wio’s strategy to embed financial services into ecosystems where people and businesses already operate, supporting the UAE’s economic vision while simplifying access to modern, digital‑first financial tools.
