Agility Public Warehousing Company KSCP is a Boursa Kuwait and Dubai Financial Market publicly traded company that announced its new brand identity today, as part of the Kuwait-oriented strategy declared on June 18, 2025.
The company will operate under the name Makhazen, effective immediately.
The rebrand also demonstrates the strategic positioning of the company as a platform that supports the national development properties of Kuwait, including its major initiatives in the Vision 2035.
As it has already been stated, the company will make over KWD 100 million investments in the field by 2030, which will help the economic diversification and infrastructure development.
As part of the proven execution capacity and extensive institutional experience, Makhazen is investing capital and operations in some of the highest-priority non-oil industries in Kuwait to facilitate the establishment of a highly advanced logistics and industrial infrastructure that will underpin trade, generate employment opportunities, and serve to further diversify the Kuwaiti economy.
Vice Chairman of Agility Public Warehousing, Tarek Sultan, said, “Today, we’re continuing the strategic steps announced in June to strongly position the company in Kuwait and align with the country’s economic priorities. The launch of our new brand identity marks the next chapter in our journey, as we pursue growth opportunities arising from the country’s economic agenda. We’re aligning our business with Kuwait’s long-term economic transformation, directing investment and operations toward infrastructure development and sectors that will drive sustainable, long-term transformation.”
The new brand is based on the legacy of the company regarding its national commitment and sustainable value creation, as its founding in the 1979 Amiri Decree that formed the company to establish the critical warehousing and infrastructure in Sulaibiya, Doha, and Mina Abdullah.
To ensure that the strategy and execution are strategically aligned with the government priorities, the Board used to have a permanent senior board committee that monitors the development projects and actively communicates with the appropriate authorities, ensuring that the initiatives of the company do not lose touch with the national economic agenda.
Similarly, the company will start operating under its new trademark and logo. Therefore, the Board of Directors has suggested the alteration of the legal name of the company.
Although it is not a rebrand but a separate process and an Extraordinary General Meeting (EGM) will be arranged to get the approval of the shareholders.
