Source : WAM
The 1 Billion Followers Summit, the world’s largest event focused on shaping the content creator economy, has announced AGMC, the official importer of BMW Group vehicles in Dubai, Sharjah and the Northern Emirates, as the Strategic Transport Partner for its fourth edition. Organised by the UAE Government Media Office, the Summit will take place from 9 to 11 January 2026 at Jumeirah Emirates Towers, DIFC and the Museum of the Future, under the theme ‘Content for Good’.
Through this partnership, the Summit’s audience will gain insights into key developments transforming the transportation sector and the role global companies play in advancing mobility. The collaboration reflects the Summit’s commitment to highlighting cutting-edge innovation and future mobility solutions, while offering participants unique experiences with advanced driving technologies.
AGMC aims to highlight BMW’s core values of innovation, performance and design, aligning closely with the Summit’s goal of nurturing creativity and innovation while integrating emerging technologies to help shape the future.
Alia AlHammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, said, “Our partnership with AGMC represents the fusion of creative content and advanced technological innovation. This collaboration will give our summit’s audience, which includes 15,000 creators with a collective reach of 5.6 billion followers and over 30,000 total attendees, a first hand experience with BMW’s smart mobility technologies. This experience will empower them to craft compelling stories that showcase the innovation, technical prowess, and engineering excellence shaping the future of the automotive industry.”
Dr Hamid Haqparwar, CEO of AGMC, commented, “We are thrilled to be supporting the fourth edition of the 1 Billion Followers Summit. Our partnership with the Summit provides us with the perfect opportunity to foster the growth of the UAE’s creator economy, while also showcasing our support of the UAE’s National Strategy for Cultural and Creative Industries. Our aim is not only to provide mobility support, but to inspire creators to create meaningful content to drive the industry forward.”
The fourth edition of the Summit will feature more than 580 sessions and specialised networks, welcoming over 15,000 content creators and influencers, 500 expert speakers with a combined following exceeding 3.5 billion, and more than 150 CEOs and global experts. The event is expected to attract over 30,000 attendees from around the world.
The upcoming edition will also introduce several global initiatives, including the world’s largest AI-generated film award worth US$1 million, launched in collaboration with Google, and the Creators Ventures Accelerator as part of the second edition of the Creators Ventures programme, organised by Creators HQ in partnership with 500 Global.
