AI is transforming how the UAE shops, with 70% of consumers now using it, up 44% from last year, according to Adyen’s 2025 Retail Report. Surprisingly, Gen X led the adoption surge with a 49% jump, and even one-third of seniors are turning to AI for personalized shopping help. While AI boosts discovery and decision-making, 34% of shoppers still value the in-store experience. With 41% of UAE retailers planning AI investments this year, shopping is becoming smarter, faster, and more intuitive than ever.