AlUla, an oasis of culture and ancient civilization in northwest Arabia, has won two top titles in this year’s edition of the Middle East Public Relations Association (MEPRA), which took place in Dubai.
The judges at the prestigious media industry event called the AlUla ‘History Awakens’ campaign, part of the annual Ancient Kingdoms Festival, as the Best Travel, Tourism and Hospitality Campaign of the year, with the AlUla Instagram Creators Summit offering the Gold award in the ‘Best Stunt, Live Event’ Live Event.
One of the key aspects of the long-running Ancient Kingdoms Festival in AlUla, the ‘History Awakens’ was a special destination influencer campaign, which delivered impressive outcomes, reaching 217 million individuals in 21 countries and triggering 91 percent growth in the number of people buying tickets to the festival itself, which was not just a significant event among its usual visitors.
The strategic partnerships with Meta, the ‘Instagram Creators Summit,’ have brought together 43 of the region’s most influential creators.
The attendees of the three-day summit were part of the exclusive culture, history, and a list of amazing experiences of AlUla, with a combined following of 206 million followers on social media.
The awards were held at Atlantis Dubai and were awarded to the team members of Burson, the global communications agency, which assists in telling the story about the culture and heritage of northwest Arabia to the international audience, as well as partners of AlUla.
