Audi has officially unveiled the all-new A6 models in the Middle East, marking a milestone for the brand with the introduction of both petrol-powered and fully electric variants under one of its most iconic nameplates.
The refreshed lineup includes the A6 Sedan and Avant, alongside the highly anticipated A6 Sportback e-tron, combining Audi’s 30-year legacy of executive comfort and understated performance with its forward-looking electric mobility strategy.
Two Distinct Powertrains, One Legacy
The A6 Sedan and Avant are built on Audi’s Premium Platform Combustion (PPC), offering outputs between 150 kW and 270 kW. Select models feature mild hybrid technology to enhance efficiency and urban driving. Equipped with adaptive air suspension, all-wheel steering, and quattro ultra all-wheel drive, the new A6 models balance precision and comfort, whether in city traffic or on long regional drives.
The A6 Sedan boasts a drag coefficient of 0.23 — the most aerodynamic combustion-engine Audi to date.
The A6 e-tron: A New Era of Electric Mobility
Built on the Premium Platform Electric (PPE), the A6 e-tron offers up to 756 km of range, the longest in Audi’s portfolio. Its sleek Sportback design achieves a drag coefficient of 0.21, making it Audi’s most aerodynamic model ever.
Powered by up to 405 kW with launch control, the A6 e-tron also features ultra-fast 800-volt charging, enabling 10–80% charge in just 21 minutes or 300 km of range in 10 minutes. The high-performance S6 Sportback e-tron caters to drivers seeking maximum output.
Inside the Future
First previewed as a concept in Dubai’s Museum of the Future in 2022, the A6 e-tron now comes to life with advanced features including a curved panoramic display, augmented reality head-up display, OLED communication taillights, and illuminated Audi rings. Both the A6 and A6 e-tron interiors emphasize clean design, premium materials, and versatile space, with the Avant model offering expanded luggage capacity.
Regional Availability and Pricing
The A6 models are now available to order across the GCC and Jordan, while Lebanon will receive only the e-tron range. Starting GCC retail prices are:
- USD 60,404 – A6 Sedan
- USD 62,704 – A6 Avant
- USD 68,496 – A6 Sportback e-tron
- USD 99,716 – S6 Sportback e-tron
(All prices exclude VAT and SP, inclusive of roadside assistance and registration.)
Brand Statement
Rene Koneberg, Managing Director of Audi Middle East, said:
“The A6 has long been a cornerstone of Audi’s success in the Middle East. With the arrival of the all-new A6 models and the fully electric A6 e-tron, we are building on that legacy with two distinct yet equally compelling expressions of progress. One embodies sculpted elegance and dynamic precision, the other signals a bold new chapter in electric mobility.”
With this launch, Audi reinforces its strategy of offering customer choice and pushing forward with electrification, aiming to electrify all core segments by 2027.
