AYS Developers recently inaugurated its new 8,000 square foot headquarters at Business Central Towers in Dubai, marking an expansion of its operations in the UAE. Not only this, but it also announced its expansion plans to develop multiple high-end residential projects under its Heritage Collection brand on Dubai Islands, with a reported investment value of 1 billion dirhams.
Dubai’s Real Estate Market Context
This expansion comes during a significant period for Dubai’s property sector. Market data indicates a 15.7% year-on-year increase in property values across the emirate, with premium segments showing stronger performance at approximately 22% growth.
The first quarter of 2025 recorded property transactions totaling AED97 billion, representing a 27% increase compared to the same period in 2024. International buyers now account for about 45% of all transactions, reflecting Dubai’s continued appeal as a global investment destination.
Industry analysts project that Dubai’s premium property sector may experience further appreciation of 18-20% over the next 24 months, though such projections should always be considered alongside potential market fluctuations.
Investment Considerations
Properties in the Dubai Islands area have historically delivered rental yields between 8 and 10%, which compares favorably to global averages. However, prospective investors should conduct thorough due diligence as past performance is not necessarily indicative of future returns.
Market watchers suggest that properties in Dubai Islands may appreciate upon completion due to the area’s development plan and limited inventory in the ultra-luxury segment. The exact percentage of appreciation will depend on numerous market factors at the time of completion.
What To Expect?
The Heritage Collection projects will incorporate design elements intended for the luxury market segment. Interiors will feature partnerships with European brands including Bertolotto, Dornbracht, Legrand, and Miele. Units will include smart home technology, frameless internal doors to maximize space, and custom-designed curtain systems. Selected residences will feature private jacuzzis on balconies, catering to buyers seeking premium amenities.
The developments will include rooftop infinity pools, fitness centers equipped with TechnoGym equipment, children’s play areas, and entertainment spaces. Additional features include business lounges with workspaces, electric vehicle charging stations, and 24-hour concierge services.
For potential buyers, the Heritage Collection represents an opportunity to enter Dubai’s premium real estate market in a developing location. As with any property investment, prospective purchasers should evaluate market conditions, location potential, developer track record, and personal financial circumstances before committing to an investment.
