The UAE’s luxury sector welcomed a new entrant today with the launch of Esqyre, the region’s first tech-enabled lifestyle platform, which brings premium services, from supercar rentals to private jets and boutique stays, onto a single, curated digital interface.
Developed as a UAE-born solution for both residents and travellers, Esqyre offers on-demand booking for self-drive luxury cars and chauffeur-driven transfers, with yacht charters, helicopter bookings, private jet services, and exclusive hospitality experiences set to be rolled out in the coming months.
What distinguishes Esqyre from traditional concierge and booking apps is its focus on trust, quality, and ease of access. Every service provider listed on the platform is vetted, while bookings are backed by strict privacy and quality controls. The integration of UAE Pass for instant sign-up also makes it one of the first platforms in its category to link with the national digital identity system.
“Esqyre is not just about access to luxury, but about elevating how it is experienced,” said Mahmoud Abusway, Founder and CEO of Esqyre. He noted that the UAE’s rapidly evolving luxury market needed a platform that reflected the sophistication of a digital-first generation of consumers seeking curated, reliable, and seamless experiences.
The launch comes at a time when the UAE continues to attract high-net-worth individuals and global talent, spurring demand for frictionless access to premium lifestyle services. Dubai and Abu Dhabi, in particular, have seen strong momentum in luxury living and high-end hospitality, a trend that aligns with Esqyre’s expansion roadmap.
The platform is designed to cater to the UAE’s most discerning clientele, whether for a Rolls-Royce weekend drive, an airport transfer in a Maybach, or an impromptu yacht escape. By consolidating these experiences under one trusted gateway, Esqyre is positioning itself as more than a booking tool, but as a new ecosystem for curated living.
The upcoming phases, planned for July and August, will extend its reach into aviation and hospitality, with access to private jets, helicopter charters, boutique villas, and exclusive hotel partners. Each service will follow the same principles of curation, verification, and digital convenience that define the platform’s ethos.
For the UAE’s luxury market, Esqyre represents both a technological leap and a shift in mindset away from fragmented concierge services toward a unified, digital-first model of refined living.
