In a stunning fusion of automotive design and architectural innovation, Abu Dhabi Motors and BMW Middle East are showcasing UAE cultural excellence at Abu Dhabi Art Fair 2025. Collaborating with Emirati architect and designer Abdalla Almulla, the team has unveiled a pavilion titled “Contours of Motion” to mark the 40th anniversary of Abu Dhabi Motors.
“Contours of Motion” translates the sculptural elegance and motion of BMW’s flagship models, including the BMW 7 Series, into a fluid, walkable spatial experience. The pavilion’s soft forms, layered volumes, and carefully framed views — particularly around the displayed fully electric BMW i7 M70 — provide visitors with an immersive, art-led journey that reflects both the brand’s design values and the essence of Abu Dhabi’s landscape.
Syed Faiz Karim, CEO of Abu Dhabi Motors, highlighted the significance of the collaboration: “For four decades, Abu Dhabi Motors has brought BMW’s innovation and craftsmanship to customers in the capital. Showcasing an Emirati-designed pavilion at Abu Dhabi Art is a natural continuation of that journey. It reflects our commitment to Abu Dhabi, to our clients and to the cultural life of the city.”
Abdalla Almulla shared his vision for the pavilion: “I created ‘Contours of Motion’ to capture the quiet power and refinement of BMW and express it through a form that feels native to our environment. The idea was to create a premium, welcoming space that visitors can move through and experience — where automotive design and architecture meet.”
As the official VIP mobility partner of Abu Dhabi Art, Abu Dhabi Motors will also provide a dedicated fleet of BMW vehicles to transport VIP guests throughout the fair, ensuring that the premium experience seen in the pavilion extends seamlessly to the visitor journey.
This collaboration not only celebrates four decades of BMW in Abu Dhabi but also underscores the brand’s commitment to design, community engagement, and nurturing locally based creative talent — a perfect intersection of automotive innovation and UAE cultural expression.
