Citi has officially launched a suite of advanced Artificial Intelligence (AI) tools across its operations in the UAE and the broader Middle East and Africa (MEA) region, reinforcing the bank’s commitment to innovation, operational excellence, and digital transformation.
The introduction of these cutting-edge technologies is expected to significantly improve internal productivity and redefine client engagement by equipping teams with smarter, more efficient tools.
“The launch of our AI tools in the UAE and in MEA is a testament to Citi’s unwavering commitment to embracing cutting-edge technology to better serve our clients and empower our employees,” said Maria Ivanova, UAE and North Africa & Levant Sub-Cluster and Banking Head. “These advancements will not only boost our overall productivity but also foster a new era of innovation and client-centric solutions across the region.”
A Pivotal Milestone for Citi UAE
Speaking during the official launch event in Dubai, Shamsa Al-Falasi, UAE Citi Country Officer and Banking Head and CEO of Citibank N.A., UAE, emphasized the importance of this initiative for the local market.
“The introduction of these advanced AI tools marks a pivotal moment for our operations in the UAE,” she said.
“This technology will not only significantly enhance our internal capabilities and efficiency but also empower our teams to deliver unparalleled client service, fostering innovation that is uniquely tailored to the dynamic needs of the UAE market. We are committed to leveraging cutting-edge solutions to drive growth and support the nation’s vision for a digital future.”
Global Rollout with Regional Focus
Citi’s AI tools are now being deployed across its global workforce of approximately 175,000 employees in over 80 jurisdictions. The MEA region plays a prominent role in this rollout, with more than 20 jurisdictions across the region already equipped with the AI suite. This strategic move demonstrates Citi’s global ambition to embed AI-driven solutions across its business lines while responding to the unique needs and digital agendas of regional markets.
Driving Efficiency and Transforming Client Experience
The newly deployed AI technologies are aimed at transforming both internal operations and client-facing services. They enable employees to automate routine tasks, process vast datasets more intelligently, and focus on higher-value strategic work. With these tools, Citi is also enhancing its service model, offering clients faster, more tailored, and more effective support, further strengthening its position as a trusted financial partner.
About Citi
Citi is a global financial leader providing banking services to institutions with cross-border needs, offering wealth management, and serving as a prominent personal bank in the U.S. With operations in over 180 countries and jurisdictions, Citi delivers a wide range of financial solutions to corporations, governments, investors, institutions, and individuals.
