Italian luxury clothing brand Paul & Shark announces its partnership with Indian cricketer KL Rahul. He becomes the first Indian athlete to be named a global ambassador for the brand, joining the ranks of international sporting ambassadors.
The first chapter of this collaboration was shot in the heart of Dubai, one of the most vibrant, modern, and luxurious cities. Jashanmal Group is the franchise partner for Paul & Shark in the UAE and Kuwait. Meanwhile, this announcement, in partnership with RBL, also marks a milestone moment as the brand clocks 15 years in India, with a presence across key cities.
Paul & Shark CEO Andrea Dini shared his views, saying, “Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style makes him a natural extension of our brand’s values. This partnership is not just about fashion—it’s about celebrating a way of life that merges sport, travel, and contemporary elegance.”
KL Rahul, on the other hand, mentioned, “The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special, it feels like the kind of partnership that just fits.”
As the partnership unfolds, the first to come to the market is the Spring/Summer 2025 collection, celebrating the brand’s DNA and love for the sea. One can find luxurious materials like silk, linen, and cashmere combined with new technologies and high-performance treatments like the Typhoon membrane.
