Dubai Holding Asset Management (DHAM) today announced ‘Dubai Retail’ as the unified brand for more than 40 malls and lifestyle destinations under its portfolio.
This move represents a significant milestone in DHAM’s growth and development strategy, following the 2024 integration of Nakheel and Meydan into Dubai Holding, aimed at enhancing efficiency, scalability, and long-term competitiveness across its retail operations.
With the launch of Dubai Retail, DHAM strengthens its position as a leading player in Dubai’s retail sector. The unified brand consolidates a diverse portfolio comprising 10 malls, 15 lifestyle destinations, and 18 retail centres across the city.
Collectively, these destinations host over 6,500 retailers across more than 13 million square feet of gross leasable area (GLA), offering an extensive mix of shopping, dining, and lifestyle experiences that significantly contribute to Dubai’s retail and tourism ecosystem.
Malek Al Malek, Group CEO of Dubai Holding Asset Management, said, “Our malls and destinations have been instrumental in shaping the city’s dynamic retail landscape and evolving customer experiences. Dubai Retail draws on the strength and synergies of the wider Dubai Holding ecosystem – including development and asset management – positioning it to seize the opportunities presented by a rapidly expanding population, a thriving tourism sector and forward-looking urban development.
The recent launch of Nad Al Sheba Mall, together with the ongoing development of Al Khail Avenue, which will add 1.2 million square feet to our existing GLA upon completion, underscores our commitment to expanding Dubai Retail’s footprint with destinations that drive Dubai’s experience economy and integrate retail, dining, leisure and entertainment into vibrant lifestyle hubs.”
Fareed Abdelrahman, Managing Director, Retail Destinations – Dubai Holding Asset Management, said, “Being one of the region’s largest groups of malls and retail destinations is only the starting point. This announcement strengthens Dubai Retail’s ability to grow strategically and continuously enhance its destinations to meet the evolving expectations of residents and visitors. By aligning with global retail trends and elevating the customer experience, we aim to ensure our destinations remain relevant, competitive, and a key contributor to Dubai’s progress as a leading global retail and lifestyle capital.”
Earlier, DHAM announced that Nakheel Mall has been rebranded as Palm Jumeirah Mall following the opening of its redeveloped section. These additions, combined with the mall’s existing offerings, reinforce Palm Jumeirah Mall’s flagship status on the iconic Palm Jumeirah and further enrich experiences curated under Dubai Retail.
Dubai Retail’s portfolio includes 10 landmark malls, such as Palm Jumeirah Mall (formerly Nakheel Mall), Nad Al Sheba Mall, The Outlet Village, Circle Mall, Ibn Battuta Mall, Golden Mile Galleria, Bay Avenue, Bay Square, Dragon Mart, and the soon-to-open Al Khail Avenue.
Complementing these are Dubai Retail’s dynamic lifestyle destinations, including Bluewaters, JBR, Palm West Beach, The Club at Palm West Beach, Vista Mare, Al Khawaneej Walk, Souk Al Seef, Souk Madinat Jumeirah, Boxpark, Last Exits, DXBIKE, and Dubai Islands Beach, each offering unique experiences that blend retail, leisure, and culture.
The 18 strategically located retail centres serve key residential communities across Dubai, including Jumeirah Islands Centre, Jumeirah Park East Centre, Jumeirah Park Centre, Al Furjan Centre, Al Furjan West Centre, Badrah Centre, Remraam Centre, Shorooq Centre, Ghoroob Square Centre, Layan Centre, Mudon Centre, Serena Centre, Villanova Centre, Meydan Heights Centre, District One Centre, Discovery Gardens Centre, International City Centre, and Al Khail Gate Centre.
From iconic malls to lifestyle destinations, Dubai Retail unites diverse experiences with a forward-looking vision, driving the evolution of retail and lifestyle offerings while supporting Dubai’s long-term growth objectives.
(Inputs from WAM)
