For the first time in nearly 13 years, Domino’s Pizza is rolling out a bold new rebrand — one that shifts the spotlight back to what started it all: the pizza.
The global pizza chain, long recognized for its tech-driven delivery innovations, is now refreshing its image to celebrate its culinary roots. The rebrand features a vibrant new look, a catchy jingle, and a renewed focus on craftsmanship and flavor.
One of the most notable updates is the introduction of a new jingle by Grammy-nominated artist Shaboozey, known for his hit “A Bar Song (Tipsy)”. The song aims to give the brand a modern, feel-good energy while tapping into today’s pop-culture vibe.
Visually, Domino’s is going brighter and bolder — its signature blue and red palette has been refreshed for greater vibrancy, while packaging will now showcase the iconic domino tile logo more prominently. The company has also introduced a new custom typeface, “Domino’s Sans,” designed to embody a friendly yet confident tone.
To elevate its premium offerings, exclusive black-and-gold packaging will debut for Handmade Pan and Stuffed Crust pizzas, adding a more upscale touch to the experience.
Beyond the pizza box, the rebrand extends to lifestyle — with a new range of Domino’s merchandise launching on the brand’s official website, featuring the updated logo and design elements.
With this transformation, Domino’s aims to reaffirm its identity as a pizza-first brand while embracing a fresh, modern edge that connects with today’s consumers.
