Dubai Creek Resort Answers $1.2 Trillion Luxury Travel Shift With Region’s First On-Course Villa Collection

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In an era defined by experiential luxury, Dubai Creek Resort is preparing to unveil its most ambitious accommodation offering to date. Solenna Villas – a collection of just 18 one- and two-bedroom residences curated by Park Hyatt Dubai – will open in Q1 2026 as the resort’s first standalone villa enclave, positioned along the fairways of Dubai Creek Golf Club.

The development responds to a strategic shift in luxury hospitality. The global luxury travel market has reached US$1.2 trillion with projected 7.6% annual growth through 2030, according to Deloitte. Dubai has captured this momentum decisively, welcoming 15.7 million international visitors in the first nine months of 2025 – a 5% year-over-year increase that extends particularly to sporting and lifestyle tourism.

Solenna Villas’ appeal lies partly in what it doesn’t offer: the bustle of a conventional hotel. Each villa spans 200 to 225 square metres, designed with abundant natural light, soft tonal interiors, natural textures, and landscaped courtyards. Expansive terraces open onto private plunge pools, while interiors feature freestanding bathtubs, rain showers, and smart-home integration.

A dedicated 24-hour guest experience host provides a single point of contact for all guest needs. In-villa dining, curated by Park Hyatt Dubai’s culinary team, offers complete flexibility and privacy. Optional spa treatments can be delivered directly to the villa, alongside daily housekeeping and evening turndown service.

“These are built really as a high-end luxury product,” says Chris May, CEO of Dubai Golf. “There are people who are looking for exactly that type of product around the world. I think it will tick a lot of boxes for a lot of people that perhaps have never been to Dubai before, but also for those people that have been but want to stay somewhere different.”

Select villas include rooftop terrace access, offering creek views ideal for private gatherings or quiet reflection against the Dubai skyline.

Building on proven excellence

Dubai Creek Resort’s existing villas – including the four-bedroom Elara Villas overlooking the golf course – have established sustained demand for villa-style accommodations.

“Since we put the villas in here at the Creek and the villas in at Emirates Golf Club, demand for them has been very high,” May notes. “So actually, having specific villas on the golf course is going to be something that really resonates with golfers.”

Solenna Villas introduces the region’s first on-course villas in one- and two-bedroom layouts, designed with a more intimate feel and elevated service.

While privacy remains paramount, Solenna Vilas’ positioning within Dubai Creek Golf Club offers privileged proximity to one of the region’s most celebrated championship courses. The 18-hole, par-71 layout – recognised by its distinctive sail-shaped clubhouse that appears on UAE currency – hosts the DP World Tour’s Dubai Invitational and attracts international golfers year-round.

Yet May emphasises that Solenna Villas’ appeal extends beyond the active traveller. “We’ve talked a lot about golfers, but it’s not necessarily a golfer that will stay there,” he notes. “There are plenty of people who live on golf courses that don’t play golf, but they like to live in the environment and the lifestyle that golf brings.”

That environment – manicured greens, palm-lined pathways, waterfront positioning – offers a particular form of urban sanctuary. The location provides dual access to both serenity and convenience, positioned less than 15 minutes from Dubai International Airport yet surrounded by greenery and water.

Context and character

Dubai Creek carries historical significance, described by His Highness Sheikh Mohammed bin Rashid Al Maktoum as “the very heart and soul of Dubai.” Park Hyatt Dubai, built in 2005, has established itself as one of the city’s leading luxury properties. Solenna represents an elevation – residential-scale privacy with five-star service.

Beyond the villas, guests access the resort’s full amenity portfolio: Amara Spa, the adults-only 100-metre infinity lagoon, padel and tennis courts, and diverse dining options including NOÉPE’s Nikkei cuisine, Brasserie du Park with its award-winning Traiteur Brunch, and Boardwalk’s Mediterranean seafood served on a creekside terrace.

“The experience that people want is different than perhaps it would have been five years ago,” May observes. “Solenna Villas is angled towards that change in demand and the different demographics of the people that are coming Dubai to live or to visit.”

The shift reflects broader patterns in luxury travel. Post-pandemic guests increasingly seek accommodations offering extended-stay comfort, genuine privacy, and experiences that feel less transactional – more residence than hotel room.

The project draws inspiration from established on-course villa properties in Australia, New Zealand, South Africa, and Europe, while aiming to match or exceed their standards. “The quality that you get when you stay in a Park Hyatt will be elevated in the Solenna Villas,” May says. “That experience is going to be really top-notch.”

Materials echo the surrounding landscape: stone, wood, water, and light create harmony between built environment and natural setting. A central putting green, framed by the villas, serves as both functional amenity and design centrepiece.

As construction nears completion, the team anticipates strong demand – potentially exceeding the 18-villa inventory. May frames this as “a nice problem” to have, suggesting the intimate scale is intentional rather than provisional.

For guests seeking refuge from Dubai’s urban intensity without sacrificing proximity or service standards, Solenna Villas offers a compelling proposition: a sanctuary within the city, crafted for calm, designed with purpose.