Source : WAM
Dubai Customs recently convened a coordination meeting with strategic partners for the 2026 edition of the “Masar 33” initiative, aimed at supporting the private logistics sector. The session included representatives from the Nafis Council and members of the Nafis Youth Council, following the opening of registration for companies to join the initiative’s second batch this year.
The meeting brought together some of the world’s top logistics and supply chain companies, including Aramex, FedEx, UPS, CMA CGM, Maersk, and DHL, underscoring the strength of public-private collaboration in advancing workforce localisation and promoting labor market sustainability.
Khamis Al Muhairi, Director of Human Resources at Dubai Customs, said, “We take pride in our strategic partnerships with global leaders in logistics and supply chains, which set a pioneering example of government-private sector cooperation. Supporting localisation and empowering national talent in this vital sector remain top priorities, and through this initiative, we aim to create high-quality opportunities that build a skilled national workforce capable of leading the future of Dubai’s logistics sector.”
He added that the Masar 33 programme has made significant progress in recent years, successfully connecting national talent with premium employment opportunities. “We look forward to continuing this momentum in collaboration with our partners, strengthening the sustainability of the labor market, and achieving Dubai’s strategic targets in this field,” he said.
The meeting also reviewed recent developments and achievements of the initiative, including successes in placing national talent in specialised roles within the logistics sector. Participants discussed the 2026 plan for Masar 33, covering the proposed timeline, operational and regulatory requirements for the next phase, and preparations for a career fair designed to link job seekers with participating companies.
Additionally, the discussion included a review of current and anticipated job vacancies among partners, ensuring the initiative is ready to meet labor market demands. Partners shared insights and recommendations to improve the initiative’s effectiveness, increase its impact, and enhance the beneficiary experience while expanding sustainable employment opportunities.
The meeting concluded with an agreement on the next steps for implementation, reinforcing progress toward Masar 33’s objectives of empowering national talent and cementing Dubai’s position as a global hub for logistics and supply chain excellence.
