Dubai is set to dazzle residents and tourists alike this summer with the highly anticipated return of Dubai Summer Surprises (DSS), running from June 27 to August 31, 2025. Organized by the Dubai Festivals and Retail Establishment (DFRE), DSS 2025 promises 66 days of non-stop excitement, exclusive deals, and unforgettable moments across the city.
This year’s edition is shaping up to be the most dynamic yet, with a world-class entertainment lineup, revamped shopping experiences, and an extensive culinary calendar—all designed to solidify Dubai’s status as a global summer destination.
All-New Themed Shopping Experience
For the first time, DSS will feature a three-phase retail calendar to keep shoppers engaged all summer long:
- Summer Holiday Offers (June 27 – July 17)
- Great Dubai Summer Sale (July 18 – August 10)
- Back to School (August 11 – 31)
Each retail window will bring exclusive discounts, interactive mall activations, family-friendly events, and raffle draws across Dubai’s leading malls and retail hubs.
Star-Studded Entertainment Line-Up
DSS 2025 kicks off with a blockbuster opening weekend from June 27 to 29, launching a packed schedule of live music, theatre, and cultural events.
Confirmed acts include:
- Jazziyat ft. Banah at Jumeirah Zabeel Saray (June 27)
- Adnan Sami at Coca-Cola Arena (June 29)
- Adonis at Dubai Opera (July 3)
- Beat The Heat DXB at DWTC (July 4–13), featuring Tul8te and Almas
- Shreya Ghoshal live at DWTC (July 19)
- Made in Kuwaiti play at Dubai Opera (August 29–30)
More celebrity appearances and surprise events will be revealed as the festival unfolds.
Culinary Treats and City-Wide Surprises
Food lovers can indulge during Summer Restaurant Week (July 4–12), where participating eateries will serve up special menus and deals. Shoppers can enjoy 12-Hour Sales, Daily Surprises, and limited-time offers across major malls.
DSS 2025 also includes exclusive staycation packages at some of Dubai’s most luxurious hotels and resorts, giving families and visitors even more reason to explore and enjoy the city.
Powered by Industry Leaders
This year’s DSS is proudly endorsed by Key Sponsor: Commercial Bank of Dubai, and a roster of Strategic Partners including Al Futtaim Malls, Al Zarooni Group, AW Rostamani Group, DHAM, Emirates Airline, ENOC, e&, Majid Al Futtaim, Merex Investment, and Talabat.
Their collaboration highlights Dubai’s commitment to delivering extraordinary summer experiences tailored for all ages and interests.
