A new Dubai-born startup, Luxury For You, has entered the GCC’s fast-growing luxury retail market with the launch of its members-only e-commerce platform. Promising insider pricing, global access, and a curated hybrid experience, the platform aims to disrupt the regional luxury landscape while tapping into a multi-billion-dollar growth opportunity.
Founded by corporate professionals turned entrepreneurs Karan Singh Ahluwalia and Vaibhav Singh, the venture provides members with access to over 1,200 global designer brands and 100,000 products, spanning fashion, lifestyle, and home living. Iconic names such as Gucci, Prada, Saint Laurent, Chanel, Hermès, and Burberry feature prominently.
A Capital-Light Model
Unlike traditional retailers, Luxury For You does not hold inventory. Instead, it connects directly with international luxury supply chains and logistics providers, giving members access to products worth over USD 300 million in retail value—from rare capsules and forward-season drops to collections not typically available in the Middle East. This capital-light model enhances scale and efficiency while delivering insider pricing.
Why Now
The launch comes at a time when the UAE’s online luxury penetration stands at just 13%, compared to 20% globally, leaving a multi-billion-dollar gap in the market. With GCC e-commerce growing rapidly—surging from USD 30 billion to USD 50 billion in just one year—the startup sees significant headroom.
Consumer behavior is also shifting. “With 78% of UAE luxury shoppers preferring WhatsApp, we built a concierge service that integrates directly into their lifestyle, converting more effectively than traditional e-commerce,” said co-founder Vaibhav Singh.
Blending Online with Offline
To complement its digital platform, Luxury For You has opened an appointment-only Experience Center at Millennium Central Downtown Hotel in Dubai. Members can book private styling sessions, preview rare items, and attend exclusive invite-only events, bridging the gap between digital convenience and in-person luxury experiences.
Sustainability & Circular Luxury
The startup is also targeting conscious consumers through its Insider Exchange program, which allows members to resell authenticated pre-loved pieces. Items are verified with NFC technology for instant authentication, addressing a key regional concern—research shows 27% of online luxury shoppers in the region demand additional verification.
Co-founder Karan Singh Ahluwalia said the platform was designed to “redefine luxury retail” by combining exclusivity, convenience, and trust. “From insider pricing and priority collection access to verified authenticity and a WhatsApp concierge, our goal is to reshape how GCC customers experience luxury,” he added.
Global Reach
While founded in Dubai, Luxury For You offers worldwide shipping to over 130 countries, including Saudi Arabia, Kuwait, Qatar, the US, UK, and across Europe. For a limited time, membership is being offered free of charge, unlocking insider pricing and exclusive benefits.
