The Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), under Dubai’s Department of Economy and Tourism, has entered a strategic alliance with Emarat – Emirates Petroleum Company (PJSC) to bolster support for Emirati-owned SMEs and accelerate Dubai’s entrepreneurial growth.
Under the agreement, Dubai SME members will benefit from reduced operational costs and improved market access, including discounts on registration fees, per-product charges, and preferential rates for advertising, payment processing, delivery logistics, and rentals for kiosks, pop-up corners, and display areas at Emarat locations. The partnership also introduces a revenue-sharing model to promote sustainable growth for participating businesses.
The collaboration aligns with the goals of the Dubai Economic Agenda, D33—aiming to double Dubai’s economy by 2033—and supports the UAE’s Year of Community 2025, which seeks to empower individuals and organizations through entrepreneurship and skill development.
Ahmad Al Room Almheiri, Acting CEO of Dubai SME, said: “Guided the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum … Dubai SME continues to foster the growth of Emirati startups …”
“Our partnership with Emarat underscores the pivotal role of public‑private collaboration … enabling SMEs to strengthen their operational capabilities, expand visibility and reach, and contribute to sustainable growth.”
Ali Zayed Al Falasi, Acting Chief Retail Officer of Emarat, added: “Emarat is a home-grown brand built to serve our community … this partnership turns that purpose into practical support for Emirati founders …”
Dubai SME aims to support the launch of 8,000 new Emirati businesses by 2033, growing its network to 27,000 supported enterprises from 19,000 as of end-2
