DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), has announced the return of World of Coffee Dubai for its fifth edition, scheduled to take place from 18 – 20 January 2026 at Za’abeel Halls 1, 4, 5, and 6 at the Dubai World Trade Centre.
Organised by DXB LIVE in partnership with the Specialty Coffee Association (SCA), World of Coffee Dubai has rapidly established itself as the Middle East’s premier coffee industry event, bringing together producers, roasters, traders, and experts from around the globe. The 2026 edition aims to build on the success of previous years, showcasing Dubai’s growing stature as an international hub for coffee trade, culture, and knowledge sharing.
Since its launch, World of Coffee Dubai has seen significant growth, reflecting the dynamic coffee scene in the region. Around 77% of exhibitors for this edition are international participants, highlighting the global coffee community’s trust in the event and its rising international profile.
The exhibition coincides with the expanding coffee industry in the UAE and the broader region. The UAE coffee market is valued at over USD 3.2 billion (approximately AED 12 billion) and is projected to grow at an annual rate of 8.4%, reaching USD 4.5 billion (around AED 16.5 billion) by 2029. The Middle East and North Africa coffee market is expected to surpass USD 11 billion (over AED 40 billion) in the same timeframe.
This growth is fueled by rising demand for specialty coffee, shifting consumer preferences, and increased investments in quality, sustainability, and innovation — themes that will be prominently featured in this year’s expanded edition.
A series of educational workshops and seminars will complement the event, covering various facets of the coffee industry and fostering a culture of innovation within the global coffee community.
Khalid Al Hammadi, Executive Vice President of DXB Live, said: “The exhibition represents the continued success of the vision that has made the UAE a global hub for the specialty coffee industry and a bridge between producing regions and fast-growing markets. With participation expanding year after year, the event has become an international platform that brings together leading experts, brands, and innovators, reflecting Dubai’s spirit of innovation and renewal and reaffirming its pivotal role in shaping the future of the coffee industry regionally and globally.
We are proud to contribute to strengthening Dubai’s position as a leading destination for coffee lovers and experts, and as an inspiring platform that supports development and creativity in this vital sector.”
Yannis Apostolopoulos, CEO of the Specialty Coffee Association (SCA), said: “World of Coffee Dubai has become one of the leading events where the global coffee community comes together, bringing culture, innovation, and commerce under one roof. With each new edition, the exhibition continues to strengthen its position as an exceptional global event, thanks to the high caliber of participants and industry pioneers who help shape the future of specialty coffee.”
He added: “Our partnership with DXB Live and the Dubai World Trade Centre represents a key pillar in the ongoing success of this event, which has become an indispensable destination for coffee professionals and enthusiasts alike, both regionally and globally.”
Khalid Al Mulla, Chief Executive Officer of the SCA UAE Chapter, added: “What distinguishes World of Coffee Dubai is its commitment to education and knowledge exchange. It’s not only a marketplace but a space where ideas are shared, skills are refined, and partnerships are built. The event has proven that when passion and expertise come together, they can create a thriving and sustainable ecosystem for the coffee industry.”
World of Coffee Dubai 2026 will present its most diverse and inclusive programme to date, showcasing the latest in products, roasting and brewing technologies, and global coffee innovations.
Key highlights for the fifth edition include three national championships organised by the Specialty Coffee Association UAE:
- UAE National Barista Championship
- UAE National Cup Tasters Championship
- UAE National Roasting Championship
The event will also feature the Best Coffee Design Awards and the Best New Product Competition, alongside two coffee auctions over two days, offering attendees the chance to acquire some of the world’s rarest and finest coffee beans.
The 2026 edition marks a significant milestone in World of Coffee Dubai’s growth, bringing together the widest array of participants, features, and experiences to date.
(Inputs from WAM)
