DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), has strengthened its regional and international position, recording an impressive 40 per cent growth in the first half of 2025 compared to the same period last year.
During this time, DXB LIVE provided services to 127 events across local, regional, and global markets. These included 49 exhibitions, 15 conferences, 7 entertainment events, and 14 graduation ceremonies, in addition to a wide range of corporate, national, and festival events across the Emirates.
Significantly, DXB LIVE acted as the prime contractor for 38 events, delivering end-to-end event management solutions. The agency built over 430,000 square feet of event features and developed 272 exhibition stands for companies, government entities, and organisations, covering 250,000 square feet. This also included 36 stands outside the UAE, with a total of 40,000 square feet across markets such as Germany, Saudi Arabia, India, Egypt, Morocco, and Kuala Lumpur.
DXB LIVE supported several prominent global events including Gulfood, World Police Summit, World of Coffee, Dubai Coffee Festival, The Saudi Food Show, Arabian Travel Market, GITEX Africa, GITEX Berlin, and GITEX Global. The company also marked its presence at prestigious international exhibitions in the United States, Korea, Germany, China, Singapore, Spain, Egypt, and Morocco, alongside participation in other key industry events.
Commenting on this, Khalid Al Hammadi, Executive Vice President of Dubai World Trade Centre, said: “At DXB LIVE, we continue to expand our business and presence across the Middle East, the Gulf, and international markets, as we confidently move toward our goal of becoming one of the world’s leading providers of integrated event services. Our mission is to strengthen Dubai’s global position in the events sector by delivering world-class services that meet international standards, while adopting new insights and introducing innovative solutions that inspire and captivate participants.”
Among the major events organised in the first half of 2025 was the World of Coffee Dubai, which staged its fourth edition in February. Covering 20,000 square metres, the event attracted approximately 17,000 business visitors from 78 countries, marking a 30 per cent increase from the previous year.
The annual event brought together over 1,980 companies and brands, including 131 new exhibitors, and featured 10 national pavilions. It proved a vital platform for a diverse audience ranging from farmers and merchants to SMEs, cafe owners, roasters, hotels, baristas, and coffee enthusiasts.
DXB LIVE has achieved a remarkable feat by winning three prestigious awards at the Middle East Event Awards 2025. This included – Best Community Event for Hatta Cultural Nights; Best Stand Design and Build (< 100 sqm) for the FujiFilm stand at Medlab; and Best Event on a Budget for the first edition of Dubai Coffee Festival 2024, which was attended by more than 20 thousand visitors, strengthening its position as an ideal destination for coffee lovers. The accolades reflect the efficacy of the inclusive and integrated services provided by the company, highlighting its unwavering dedication to innovation to raise the level of visitor and client experience.
(Inputs from WAM)
