Elite Group Holding, the exclusive partner of Jetour and SOUEAST in the UAE, has been officially recognised with the Superbrands UAE’s Choice 2025 award. Following a rigorous evaluation process by the Superbrands Council and industry experts, Elite Group Holding earned the Superbrands UAE’s Choice 2025 seal and award, acknowledging its exceptional brand impact, customer-first philosophy, and ability to redefine automotive experiences in the UAE.
This recognition reinforces its position as one of the nation’s most trusted and influential automotive brands. This accolade also reflects strong consumer confidence, market leadership, and the Group’s continuous efforts to elevate industry standards.
“This recognition is a testament to the trust our customers place in us and our commitment to elevating the automotive journey,” said Haroon Hayat, Group CFO of Elite Group Holding, adding, “The Superbrands UAE’s Choice 2025 award reinforces our dedication to delivering value, innovation, and excellence at every touchpoint.”
Building on this milestone, Elite Group Holding recently announced an innovative CSR initiative with Goumbook, the UAE’s leading social enterprise dedicated to accelerating Sustainability and Climate Action. This collaboration aligns with the Group’s vision to give back to the environment.
As a key player in the automotive sector, Elite Group Holding acknowledges its environmental responsibility and is committed to offsetting it through meaningful initiatives. The partnership with Goumbook included tree planting activities as part of a team-building program, strengthening the Group’s vision to contribute positively to the UAE’s sustainability goals. The group has also recently introduced two eco-conscious products within its portfolio, the Jetour T2 iDM and SOUEAST S06DM, two advanced plug-in hybrid SUVs designed to reduce emissions and promote greener mobility in the region.
