Emirates NBD has announced the launch of Emirates NBD Gold, the first private-label gold bar to be issued by a banking institution in the UAE, according to a statement shared by HH Sheikh Ahmed bin Saeed Al Maktoum on social media.
The launch reflects ongoing efforts to strengthen Dubai’s position as a global hub for gold trading while reinforcing the UAE’s focus on innovation and competitiveness across key financial sectors.
“I am pleased to announce the launch of ‘Emirates NBD Gold’, the first private-label gold bar issued by a banking institution in the UAE. This initiative reflects the continued support of the UAE’s wise leadership as we work to strengthen Dubai’s position as a global hub for gold trading and advance our commitment to innovation and competitiveness,” HH Sheikh Ahmed bin Saeed Al Maktoum said in a post on X.
Expanding Institutional Participation in Gold Investment
The introduction of Emirates NBD Gold highlights the bank’s role in developing investment-grade financial products aligned with evolving investor demand for physical gold backed by trusted institutions. The initiative adds a new dimension to Dubai’s gold ecosystem, which already benefits from strong infrastructure, transparent regulation, and global market access.
“Emirates NBD Gold highlights the bank’s strong role in the financial sector and its ability to deliver high-quality products that meet investor expectations. It builds on our legacy of supporting economic growth and reinforces our dedication to driving innovation for Dubai, the UAE, and beyond,” he added.
Reinforcing Dubai’s Global Gold Hub Status
Dubai is among the world’s leading centres for gold trading, refining, and logistics. The launch of a bank-issued private-label gold bar is expected further to enhance institutional confidence in the emirate’s gold market and attract regional and international investors seeking secure exposure to physical precious metals.
Industry watchers note that increased participation by financial institutions in gold products supports market transparency and deepens Dubai’s role across the global gold value chain.
