Emirates NBD has marked the first anniversary of its zero-transaction-fee local equities trading initiative, recording more than AED 5 billion in customer trades via its award-winning digital wealth platform, ENBD X.
Launched on 26 August 2024, the initiative enables commission-free trading in UAE-listed equities, significantly broadening investor access to the Dubai Financial Market (DFM), Abu Dhabi Securities Exchange (ADX), and Nasdaq Dubai.
In the 12 months since its introduction, the offering has seen over 300,000 commission-free trades executed, giving investors access to more than 150 UAE-listed equities through ENBD X.
The platform, integrated into Emirates NBD’s mobile banking app, combines banking, investment, and advisory services in a seamless interface, offering real-time trading and customisable price alerts, along with fully digital, instant onboarding for both seasoned investors and first-time traders.
Emirates NBD said the initiative aligns with the UAE’s ‘We the UAE 2031’ national strategy by promoting financial inclusion and deepening capital market participation. By removing transaction fees, the bank is seeking to democratise wealth creation, empowering young professionals, new investors, and everyday savers to participate in the country’s financial future.
Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, said, “We are pleased to see an outstanding response to the zero-transaction-fee trading initiative that we launched on our digital wealth platforms, accessible via ENBD X.
One year on, our customers have embraced purposeful investment by investing in local equities. As a leading national bank, we are proud to transform how people invest by providing an inclusive, accessible, transparent, and affordable platform while also supporting local businesses.
This has contributed profoundly to the long-term growth of the UAE economy in line with the vision of our wise leadership.” In the previous year, Emirates NBD also announced the launch of fractional bonds on ENBD X, a move that further widened access to investment opportunities.
With the success of its zero-fee local equities trading, the bank has reinforced its role as a key driver of capital market participation, further consolidating Dubai’s position as a leading regional investment hub.
–Input WAM
