Etihad Airport Services (EAS) has officially rebranded as Velora, marking a major milestone in the evolution of Abu Dhabi’s aviation sector. The new unified identity brings together the company’s Ground Handling, Cargo & Logistics, and Security Services under a single brand to drive greater integration, efficiency, and customer focus.
Velora represents the next phase of growth for the organisation, combining its essential service divisions to deliver end-to-end aviation solutions that enhance performance, innovation, and service quality. The rebrand reflects a forward-looking strategy aimed at optimising operations, strengthening connectivity across business lines, and setting new standards of excellence for partners and customers.
Jubran AlBreiki, Chief Executive Officer of Velora, said: “The launch of Velora marks a significant milestone as we build on four decades of excellence established by Etihad Airport Services. By uniting our different services under one brand, we aim to enhance every journey for our guests and partners, set new benchmarks in operational excellence, and contribute to Abu Dhabi’s growth as a leading aviation hub.”
Building on EAS’s legacy, Velora will continue to play a central role in supporting Abu Dhabi’s airports, reinforcing the Emirate’s position as a global aviation hub. The company remains committed to advancing the aviation sector through operational excellence, innovation, and a culture of continuous improvement aligned with Abu Dhabi’s wider economic ambitions.
Under its new identity, Velora manages daily operations across multiple business divisions, supported by a diverse workforce of more than 5,000 professionals dedicated to delivering exceptional service and reliability.
