Gold has shattered records by crossing the $4,000 mark, driven by soaring global demand and intensifying geopolitical risks. Investors are piling into the safe-haven asset as Fed policy uncertainty, inflation fears, and international conflicts shake equity markets. Major central banks and sovereign wealth funds are increasing their gold reserves, while ETFs report record inflows, highlighting strong institutional interest. The rally is further supported by weakened confidence in fiat currencies and a global flight to tangible assets. Analysts believe gold’s bull run is far from over, with growing demand from Asia and emerging markets adding to the momentum. As market volatility persists, gold is proving once again to be the ultimate store of value.