FitnGlam, part of the Formative Group, the UAE’s largest fitness collective and the nation’s leading luxury women-only brand, has opened its second Abu Dhabi SuperClub at Yas Mall. The 19,000 sqft club sets a new benchmark for exclusivity and high-performance training, marking FitnGlam’s sixth location in four years and reinforcing its positioning as the nation’s leading luxury women-only brand.
FitnGlam Yas Mall delivers an elevated approach to wellness under one roof. Designed exclusively for women seeking a private, high-end environment to move, recover, and connect, the club combines state-of-the-art facilities with expert coaching, dedicated recovery spaces, and a strong community focus.
The new SuperClub features a fully integrated training environment with three boutique studios powered by PLATFORM – Ride, Reformer Pilates, and the first heated MindBody studio in Abu Dhabi, alongside the brand’s signature Energy Studio with multimodal programming. Members can also train in a dedicated HYROX space for functional conditioning and race preparation, or with highly qualified and specialised Personal Trainers for focused and uniquely designed one-to-one sessions.
Brandon Rowberry, CEO of Arada’s Medical, Wellness, and Fitness division, said: “FitnGlam Yas Mall represents more than a fitness destination; it is a space built to elevate women’s wellbeing. Every detail is thoughtfully designed to encourage confidence and long-term health. This achievement reflects the dedication of the entire FitnGlam team, led by Chief Operating Officer Kate Milewska, whose efforts were instrumental in delivering this standout SuperClub in Abu Dhabi.”
An expert coaching team representing more than 15 nationalities, led by an Emirati Female Fitness Manager, supports a versatile schedule of classes and a personalised, technology-driven onboarding experience. Members can also enjoy Efzin Fresh, the award-winning healthy café, and benefit from the Infinite Glam membership, offering access to all FitnGlam SuperClubs across the UAE. FitnGlam Yas Mall will further enhance the member journey through invite-only events, expert-led workshops, educational seminars, and exclusive networking opportunities, fostering a community of confident, empowered women across Abu Dhabi. The Yas Mall location complements the brand’s existing outlet in Reem Mall, which has proved popular since opening in November 2023.
FitnGlam took home a record seven awards, including the prestigious Chain of the Year title, at the recent REPs Industry Awards, the UAE’s top fitness awards programme.
