From Door-to-Door Salesman To The “Masala King” Of The Gulf

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Dr. Dhananjay Datar, the visionary behind Al Adil Group, turned a small family grocery store into one of the Gulf’s most trusted Indian food retail networks.

Born in Vidarbha, India, he learned the art of selling early by going door-to-door in Mumbai. In 1984, he moved to Dubai to support his father’s modest shop, starting from the ground up and gradually building a thriving business.

Today, Al Adil Group operates 48+ superstores, manufactures 700+ products under the Peacock brand, and brings 9,000+ Indian food products to the Gulf market.

Known as the “Masala King”, his journey reflects the power of hard work, integrity, and perseverance.