From zero-tax to smart-tax, banking bottlenecks to golden visa reforms, JSB’s founder is guiding entrepreneurs through Dubai’s next economic chapter
As the UAE cements its position as a global hub for entrepreneurship, investment, and innovation, business leaders are increasingly seeking partners who can navigate both the regulatory landscape and the region’s evolving economic vision. At the forefront of this transformation is Gaurav Keswani, Founder and Managing Director of JSB, a Dubai-based advisory firm specialising in business structuring, compliance, and cross-border growth, alongside Gaurav Keswani’s vision for future growth.
With over a decade of experience spanning luxury hospitality, corporate travel, and international advertising, Gaurav Keswani brings an uncommon blend of operational expertise and strategic foresight. Having lived in the UAE since 1998, he offers clients not just procedural guidance but a nuanced understanding of the market’s business and cultural dynamics.
Founded in 2021, JSB was established to move beyond transactional services. Its portfolio spans business setup and structuring, banking and compliance strategy, golden visa and residency planning, private wealth advisory, and cross-border expansion. This integrated approach addresses a common market gap: while company formation in the UAE is straightforward, banking, compliance, and long-term planning often remain complex and fragmented.
“We’re not here for transactions. We’re here to be the most trusted, strategic partner for entrepreneurs building in the UAE,” says Gaurav.
Advising Through Change
Gaurav has positioned JSB to guide clients through some of the UAE’s most significant business shifts:
- From zero-tax to smart-tax: Helping companies adapt to corporate tax and economic substance rules as tools for sustainable, compliant growth.
- Golden Visa 2.0: Advising entrepreneurs in an era where residency is increasingly based on ecosystem contribution, not just investment capital.
- AI in compliance: Leveraging emerging technology to streamline regulatory processes before customer-facing innovation takes hold.
- Dubai as a global HQ: Supporting entrepreneurs from Asia—including Hong Kong, India, and Singapore—in establishing Dubai as a neutral and efficient base for cross-border operations.
A Relationship-Driven Model
What sets Gaurav apart is his focus on trust and partnership. His clients, ranging from early-stage founders to regional family offices, value JSB’s commitment to strategic clarity over shortcuts. This ethos, coupled with on-the-ground expertise, has positioned JSB as a preferred advisor for those seeking to establish enduring success in the UAE.
As the UAE transitions into a more transparent and regulation-aligned jurisdiction, Gaurav Keswani continues to shape how entrepreneurs and investors enter, operate, and thrive in one of the world’s most competitive business environments.
