Geely Auto’s Emgrand sedan has reached a significant milestone with global cumulative sales surpassing 4 million units, underlining its status as one of the best-performing Chinese vehicles internationally. The achievement, announced by AGMC, the official distributor of Geely Auto in the UAE, marks a new chapter in the model’s 16-year journey.
Launched in 2009, the Geely Emgrand has steadily grown into a global success, owing to its compelling mix of affordability, advanced features, and contemporary design. Today, it is sold in over 25 markets, with the Middle East—particularly the UAE—emerging as a standout growth region.
According to AGMC, the Emgrand is now the number one C-segment sedan in the UAE, commanding a 12% market share, and reinforcing the vehicle’s appeal in one of the region’s most competitive automotive landscapes.
Manufacturing Milestone in China
In May 2025, the four-millionth Emgrand rolled off the assembly line at Geely’s Zhejiang Huzhou Changxing plant, representing a significant manufacturing milestone for the Chinese automaker.
“The Geely Emgrand reflects our commitment to delivering exceptional value, with automotives that excel in driving dynamics, intelligence, safety and design accessibility,” said Dr. Andreas Schaaf, Group Director, AlBatha Automotive Group. “This milestone reflects the trust and appreciation of our customer base in the UAE and worldwide.”
Technical Highlights
Built on Geely’s BMA (B-segment Modular Architecture) platform, the Emgrand offers a balance between performance and economy. Key technical specifications include:
- 1.5L direct injection engine, producing 121 hp and 152 Nm torque
- 6-speed automatic transmission
- Fuel economy of 6.4L/100km
The model is equipped with a suite of safety and convenience features such as Hill Start Assist, Electronic Parking Brake, Traction Control, and Brake Priority System.
Interior refinements include a 12.3-inch HD infotainment system, digital instrument cluster, zero-pressure PVC leather seats, and a panoramic sunroof. The Emgrand is available in six color variants, appealing to a wide spectrum of customers.
Strategic Outlook
With growing demand for feature-rich yet affordable vehicles in emerging markets, Geely aims to further strengthen its footprint through its Emgrand series. Industry analysts say the Emgrand’s performance showcases the increasing global competitiveness of Chinese automotive brands, especially in segments traditionally dominated by Japanese and Korean rivals.
