The second day of ISM Middle East and Private Label Middle East 2025 at Dubai World Trade Centre brought together global retailers, distributors, and leading buyers, solidifying the event’s role as a critical hub for international trade and innovation in sweets, snacks, and private label products.
With 91% of consumers worldwide snacking at least once a day, and 58% preferring snacks over meals, the show floor buzzed with activity as brands showcased their latest creations and buyers searched for the next global phenomenon. The Middle East and Africa continue to lead the world in private label value sales growth, underscoring the region’s expanding role in shaping future market trends.
The exhibition featured 15 new participating countries this year, highlighting the rapid international expansion of Private Label Middle East. Companies such as Mamiba Cosmetics and Ross LifeScience USA showcased innovative offerings ranging from baby care and wellness products to patented herbal insecticides, while exhibitors like Amos and Prestige presented unique food innovations, including multi-sensory audio lollipops and probiotic-rich biscuits.
High-level discussions underscored the importance of brand strategy in today’s competitive marketplace. Nadar Saigol of SMITHS Saigol & Gulf stressed the need for consistency in brand image, while Vishal Das from Big Basket pointed out how viral snack trends in the Middle East are increasingly influencing global markets.
Talabat shared its journey of scaling its private label, Talabat Mart, across seven MENA markets with 550 products in just two years, highlighting how digital-first strategies are redefining private brand building.
From trendsetting product launches to matchmaking opportunities, ISM Middle East and Private Label Middle East continue to serve as a vital platform for innovation, cross-border trade, and global collaboration.
The event runs until September 17, 2025, at the Dubai World Trade Centre.
