Source : WAM
H.H. Sheikha Bodour bint Sultan Al Qasimi, Founder and Honorary President of the Emirates Publishers Association, has launched the “Check in At Sharjah, Stay with Literature” campaign to encourage reading and strengthen the connection between readers and Sharjah’s cultural identity.
The initiative seeks to make reading a daily cultural practice that reflects Sharjah’s literary heritage while fostering a sense of belonging among residents and visitors.
The campaign is inspired by the concept of a peaceful hotel stay, positioning Sharjah as a “cultural haven” where books provide comfort and reflection. It will be implemented through a curated collection of products designed to highlight the emirate’s history and cultural narratives, while promoting Arabic books and Emirati authors.
H.H. Sheikha Bodour emphasized that reading is more than a way to gain knowledge; it serves as a bridge linking individuals to the memory and spirit of a place.
“The ‘Check in At Sharjah, Stay with Literature’ campaign was designed not only to be an invitation to read, but to be an integrated path to building a deeper emotional connection between individuals and their cultural space, strengthening belonging and enriching the cultural movement in society,” she said.
She added that the campaign supports the cultural project launched by His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.
Menassah Distribution Company, which is overseeing the campaign, stated that it will feature products combining fashion, books, hospitality, board games, and stationery. The collection will also include reading-themed phrases such as “Reading Club” and “Read, You’re in Sharjah,” along with designs highlighting Sharjah landmarks.
The campaign is part of Menassah’s broader strategy to support Emirati writers and publishers and expand access to reading materials. Building on last year’s “Read, You’re in Sharjah” initiative, it aims to further integrate reading into everyday life and reinforce Sharjah’s status as a cultural capital in the Arab world.
