The UAE’s app economy is entering a new profitability era, with AppsFlyer revealing at MAMA Dubai 2025 that finance app installs surged 700% between 2021 and 2024 while ad fraud on Android dropped 50%. Adam Smart, Director of Product – Gaming at AppsFlyer, shared insights on how improved user retention, data-driven marketing, and ecosystem maturity are setting the UAE apart as the region’s benchmark for sustainable app growth.
