From a modest shop in Dubai’s Murshid Bazar to a leading UAE perfume house, Rasasi has been a symbol of luxury for over 40 years. With 165 stores, exports to more than 60 countries, and the GCC’s largest perfume manufacturing unit, the brand continues to set benchmarks in fragrance excellence. Its latest venture, I’mRasasi, introduces a modern, youthful line that fuses timeless craftsmanship with a bold, trend-forward identity. Following a standout debut at Beautyworld Middle East 2025, I’mRasasi is already making waves on the global stage.
