On the International Coffee Day, Lavazza, the iconic Italian coffee company, proudly
celebrated its 130th anniversary, a remarkable milestone built on a foundation of unparalleled Mastery.
For over a century, Lavazza has been at the forefront of the coffee industry, consistently delivering
exceptional quality, masterful blends and an unwavering commitment to satisfying every palate.
Lavazza’s journey from a small grocery store in Turin to a global coffee player is marked by a series of
pivotal moments, each contributing to its undisputed reputation and global leadership. These “Coffee
Milestones” highlight the company’s dedication to understanding the unique origins of each bean,
perfecting the art of blending and embracing technological advancements to enrich the ever-changing
coffee experiences.
Key Milestones in Lavazza’s 130-Year History:
Lavazza’s 130-year journey is a testament to its unwavering dedication to quality, innovation, and a
profound understanding of coffee. As the company looks to the future, it remains committed to its heritage
while continuing to push the boundaries of coffee excellence, ensuring that every cup tells a story of
passion and perfection.
As part of its continued dedication to creating meaningful coffee experiences, Lavazza celebrates its
growing presence in Saudi Arabia with two Coffee Design Stores – the flagship in Laysen Valley and the
newly opened location at Solitaire Mall. Both embody the brand’s signature blend of Italian craftsmanship
and contemporary design while honoring the Kingdom’s deep-rooted coffee traditions.
Coffee holds a profound cultural significance in Saudi Arabia, symbolizing hospitality, togetherness, and
connection – values that deeply resonate with Lavazza’s own philosophy. With Saudi consumers’ growing
appreciation for quality and innovation, Lavazza continues to expand its footprint in the Kingdom,
introducing new experiences that celebrate the art and culture of coffee.
This commitment to excellence is further highlighted by the brand’s latest global initiative, the “Coffee
Maestro” campaign.
Following the resounding success of the 2024 Global campaign, “Pleasure Makes Us Human,” Lavazza is
thrilled to announce the launch of its latest global initiative, a new spot that profoundly celebrates the
excellence and the unmistakable pleasure of authentic Italian coffee. This highly anticipated campaign was
strategically timed to coincide with the festivities of the International Coffee Day, underscoring Lavazza’s
commitment to the global coffee community and its role in celebrating the daily coffee ritual. Once again,
the spotlight shines brightly on the beloved trio: Hollywood stars John Krasinski and Steve Carell, alongside
the charming Luigi, the now iconic little robot. The “Coffee Maestro” ad, set in a sleek and modern coworking space, features a humorous misunderstanding between a “coffee maestro” and a “musical
maestro.” This campaign, promising “Enjoy the pleasure of a masterful coffee and feel like an Italian barista
at home,” not only celebrates the rich heritage and intricate art of Italian coffee-making, but also maintains
the brand’s signature playful and witty storytelling, perfectly aligning with the spirit of the International
Coffee Day.
